Short answer
Published prices checked on 6 October 2026: sponsored articles on crypto news sites from $1,199 to $6,500, press releases from $1,399 on a newswire to $15,000 with socials, directory upgrades from $49 a month, and clipping typically at $1 to $5 per 1,000 views. Most agencies publish no fee at all.
This page compiles prices that sellers or marketplaces published themselves. It does not estimate or average anything. Each row names the source and the date it was checked. Currencies are as published, prices usually exclude VAT, and sellers can change them at any time.
Crypto media: sponsored articles and press releases
| Outlet | Format | Published price | Source | Checked |
|---|---|---|---|---|
| crypto.news | Sponsored article | $1,199 | A-ADS marketplace listing | 6 Oct 2026 |
| CryptoSlate | Sponsored article | $2,499 one-time | CryptoSlate media kit | 6 Oct 2026 |
| CryptoSlate | Collaborative content | $3,999 one-time | CryptoSlate media kit | 6 Oct 2026 |
| CryptoSlate | Featured review / project report / podcast feature | $4,999 one-time each | CryptoSlate media kit | 6 Oct 2026 |
| CryptoSlate | Verified listing / asset listing | $499 one-time each | CryptoSlate media kit | 6 Oct 2026 |
| Bitcoin.com News | Press release | $5,000 | Bitcoin.com submission page | 6 Oct 2026 |
| Bitcoin.com News | Press release with socials | $15,000 | Bitcoin.com submission page | 6 Oct 2026 |
| BeInCrypto | Sponsored article (.com) | $6,500; $2,000 for a local domain only; $500 per localization | A-ADS marketplace listing | 6 Oct 2026 |
| Cointelegraph | Press release | $7,000 | A-ADS marketplace listing | 6 Oct 2026 |
Marketplace listings are prices offered through that marketplace and can differ from buying directly from the outlet. Sponsored content is labelled as such by reputable outlets; CryptoSlate, for example, states that it labels sponsored content as "sponsored" or "ad" in line with FTC rules (media kit).
Newswires
| Wire | Packages | Note | Source |
|---|---|---|---|
| Chainwire | Lite $1,399 (8 outlets), Standard $2,499 (20 outlets), Premium $6,499, Gold $10,799 | Links in releases are nofollow by written policy, per Adbench, so a release carries no SEO link value | Adbench, compiled 3 Oct 2026 |
A wire is useful for a dated announcement. It is not earned coverage, and an agency quote for "PR distribution" may include a wire release with a margin on top. Ask which wire and at what source price.
Agency directories and profiles
Relevant if you are an agency or service provider, and useful context if you are a buyer reading directory rankings: some positions are paid.
| Directory | Free tier | Paid option | Source | Checked |
|---|---|---|---|---|
| GoodFirms | Free listing | PRO $49 a month, billed annually at $588 a year | GoodFirms PRO | 6 Oct 2026 |
| Sortlist | Free profile | Sortlist+ from EUR 129 a month | Sortlist pricing | 6 Oct 2026 |
| Clutch | Free profile | Sponsorship priced by level and number of pages; Sponsorship and Clutch Verified require a 12-month agreement, Verified billed upfront | Clutch help: cost, billing terms | 6 Oct 2026 |
Clipping and creator rates
| Item | Published figure | Source |
|---|---|---|
| Typical clipping rate | $1 to $5 per 1,000 views, usually capped at a maximum payout | Digiday, May 2025 |
| Prediction market clipping campaign | Polymarket offered $0.50 per 1,000 views with a total clipper budget of $70,000 | NPR, 12 May 2026 |
| AI startup clipping campaign | $25 per 1,000 views of clips about its product | NPR, 12 May 2026 |
| Marketplace fee | Whop takes a 10 percent cut of commission fees paid to clippers | Digiday, May 2025 |
| Crypto KOL market ranges | One agency's rates guide (August 2026) puts a mid-tier creator with 50,000 to 250,000 followers at roughly $500 to $2,500 per X post or thread, and calls its ranges "market orientation, not a menu" | As quoted by Adbench, 3 Oct 2026 |
Per-post creator prices vary widely and few are published. For the trade-offs between paying per post and paying per outcome, see creator campaigns vs KOL packages. For how clipping offers differ, see crypto clipping agencies and marketplaces compared.
Agency fees: what is public
Most agencies do not publish a price. Adbench opened the websites of 38 crypto marketing agencies on 3 October 2026; 36 were reachable and 13 published a figure for their own services. The table lists a few published floors and ranges from that compilation, quoted from the agencies' own pages as Adbench recorded them.
| Agency | What its own site said (as recorded by Adbench) |
|---|---|
| RGray | Four 28-day packages: $4,499, $7,999, $14,499 and $17,499, promotional budget not included |
| Coinbound | Single-service engagements "typically start around $10,000 per month"; influencer-driven campaigns allocate "between $25,000 and $250,000" |
| Surgence Labs | "Typical engagements start at $15K per month"; full-service "typically ranges from $15K to $100K+ per month" |
| Flexe.io | Full launches "from $50K to $500K over three to six months" |
Source: Adbench, "Web3 marketing agencies 2026", compiled 3 October 2026. Clutch minimum project sizes entered by the agencies in that set ranged from $1,000 to $50,000. These are list figures, not quotes for your project, and agencies change them.
How to read these numbers
- Separate the fee from the working budget. Creator, clipper and media costs usually sit on top of an agency fee. Ask for both, in writing, and for the media and creator lines at source price.
- Price the outcome, not the item. A $2,499 article and a $1,399 wire release buy very different things. Decide what each line should produce (sign-ups, holders, coverage, citations) and how you will measure it.
- Paid media has limits around token sales. Token sales are banned as ad content on Meta, X, TikTok and Reddit (Adbench, 2 October 2026), so launch budgets lean on creators, clips, PR and owned channels.
- Plan for after the listing. Memento Research found 84.7% of 118 tracked 2025 token launches below their TGE opening valuation as of 20 December 2025 (Memento Research). Keep budget for the weeks after launch; see the post-listing marketing guide.
Method and sources
Prices were collected from the sellers' own pages or from marketplace listings and checked on 6 October 2026, except where a row names a different compilation date. We did not contact sellers for quotes and did not include prices we could not see on a public page. Corrections with a source are welcome at hello@hoolua.com. This page will be updated quarterly.
- CryptoSlate media kit, checked 6 October 2026. cryptoslate.com/media-kit
- Bitcoin.com News, "Submit your Press Release", checked 6 October 2026. news.bitcoin.com
- A-ADS marketplace listings for BeInCrypto (548), crypto.news (782) and Cointelegraph (961), checked 6 October 2026. 548, 782, 961
- GoodFirms PRO pricing, checked 6 October 2026. goodfirms.co
- Sortlist provider pricing, checked 6 October 2026. sortlist.com
- Clutch help center, sponsorship cost and billing terms, checked 6 October 2026. cost, billing terms
- Adbench, "Web3 marketing agencies 2026", compiled 3 October 2026, updated 6 October 2026. adbench.io
- Adbench, crypto ad policies on Meta, X, TikTok and Reddit, 2 October 2026. adbench.io
- Digiday, "WTF is clipping", May 2025. digiday.com
- NPR via Iowa Public Radio, "The clipping economy", 12 May 2026. iowapublicradio.org
- Memento Research, "State of 2025 Token Launches", data as of 20 December 2025. mementoresearch.com