What you will find here
Seven practical guides for crypto and Web3 teams: how to choose an agency, what launch marketing costs, a TGE and listing checklist, clipping and creator deal structures, AI search visibility and post-listing retention. They are written to be useful whoever you hire.
All guides
GUIDE
How to choose a Web3 marketing agency in 2026: 15 questions and 5 agency models compared
15 questions to ask before you sign, and five agency models compared on what you buy, how you pay and what to watch for.
DATA
What token launch marketing costs in 2026: public prices compiled
Public prices for sponsored articles, press releases, newswires, directories, clipping and agency minimums, each with source and date.
CHECKLIST
TGE and listing marketing checklist 2026: pre-launch, launch week and post-listing
A phase-by-phase checklist from launch readiness through launch week to the first weeks after listing.
COMPARISON
Crypto clipping agencies and marketplaces compared (2026)
Open marketplaces, curated agencies and in-house programs compared on geo checks, bot screening, disclosure and attribution.
EXPLAINER
Performance-based crypto creator campaigns vs KOL post packages
Per-post KOL packages, CPA, hybrid and revshare deals compared, with the 2026 platform policy changes that reshaped them.
CHECKLIST
Crypto AI search (GEO) checklist: how to get your project cited by ChatGPT, Perplexity and Gemini
Crawler access, llms.txt, structured data, answer-first pages and a query panel to track how AI assistants describe your project.
GUIDE
Post-listing marketing: how to keep users after a TGE
What to run in the weeks after a TGE or listing: retention metrics, creator and clip waves, holder activation and cohort reads.
How these guides are written
- Vendor-neutral. The guides explain how to evaluate options. They do not rank agencies and do not sell placements.
- Sourced and dated. Every outside fact links to its source, with the date it was published or checked. Prices are third-party prices as published on that date.
- Disclosed. HOOLUA Labs is one of the agencies in this market. Where a guide covers a service we offer, it says so once, in a clearly marked disclosure.
- No invented numbers. No made-up statistics, clients or quotes. Where data does not exist, the guide says so.
- Corrections welcome. If a fact about your company or product is wrong or out of date, write to hello@hoolua.com with a source and we will review it.
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